Efficiency is paramount these days, and the largest efficiency gains are to be found through automation. This also holds true for localization of marketing collateral, where software such as media and publishing software one2edit can reduce effort when translating your InDesign documents into multiple languages. But software cannot work its magic alone. The design of the master InDesign document is key to realizing efficiency gains. In other words, any product brochure or flyer or any other marketing document must be designed for localization.
The process of designing a document for localization is different to that of designing for PDF (or print). A product brochure that is designed for PDF must only be correct on the outside. A product brochure that is designed for localization, however, is also correct on the inside. A well‑structured design maintains control, preventing collaborators from breaking your brand compliance. We've gathered for you some important information and structured it as 10 short tips on how to use InDesign functionality to stay on brand and keep your brand consistency even as the content changes.
In accordance with Art. 13 and Art. 14 DSGVO, we inform you that we collect your data and process them in the course of further processing. You hereby agree to the transfer of your personal data. In accordance with Art. 15 DSGVO, you naturally have the right to information at any time to confirm the processing, as well as the right to correction (Art. 16 DSGVO), deletion (Art. 17 DSGVO) and restriction of processing (Art. 18 DSGVO). Any correction or deletion of your personal data or a restriction of processing will be communicated to you on request in accordance with Art. 19 DSGVO. Furthermore, you can request data transmission at any time under the conditions of Art. 20 DSGVO. You also have the right to object at any time to the processing of personal data concerning you in accordance with Art. 21 DSGVO at hello@brandguardian.com at any time.